The following blog post was written by Sean Yeo Yi Wei, second-year student from the Diploma in Communications & Media Management (CMM) and Head of Publicity, CMM Interest Group (CMMiG).
Hirzi’s signature voice resonates through the halls of Mediabiz Studios. Hirzi, as in Hirzi Zulkiflie, the founding prince of Singapore’s YouTube scene, who graduated from our very own Diploma in Communications & Media Management (CMM).
He’s half of YouTube sensation MunahHirziOfficial, the channel that pioneered the vibrant Singaporean YouTube scene that we have now. “Six years going strong, it must mean something, right?” he asks.
People often look at their videos and think it’s just for fun, but according to Hirzi there’s more to it.
Alongside the infamous satires and trolls, many MunahHirziOfficial videos were actually commissioned by clients. For example, some upcoming videos include partnerships with the Singapore Sports Council and Zalora.
So by applying the skills gathered during their time at CMM (such as creative video editing, marketing and branding theories) they manage to do what they love, have fun and the best part – monetise their craft to earn a living.
Surprisingly, Hirzi never really got into the idea of doing YouTube videos until his final year at CMM (YouTube only came out in Hirzi’s second year). After the lip-dubbing videos became viral, he fell in love with the idea of sharing videos on YouTube for people from all over world to see.
But YouTube, cautions Hirzi, is not for everyone. Even the prince himself admits that the beginning was rough and he had to learn things the hard way. Haters commented negatively with remarks like ‘your videos suck quality’ [sic]. Because of the comments, he forced himself to relearn the basics. “At the end of the day just be true to yourself, regardless of what the haters say,” Hirzi advises.
Hirzi may be all crazy and wacky, but he’s all about giving great advice when asked. This newly minted graduate with a Bachelor of Fine Arts from Chapman University asserts that the most important thing about a degree, is that the experience helps to diversify one’s skill set and adds value to their career.
He added, “A degree shouldn’t be the same as your diploma. Same field of study, sure! But choose a different set of skills.” Hirzi himself went from Communications and Media Management to Producing and is planning to take a Masters in Directing or Script Writing eventually.
His best tip – Never take the university path just for the sake of a scroll of paper. Do it because you genuinely want to learn.
As the interview comes to a close, we asked Hirzi the most important question of all: If he was stuck on an island, what three things can’t he live without?
“Wifi. A phone. And a horoscope application.”